This brand new, custom coded Cairns website design project for our long term client at McPaul Electrical has just gone live. It replaces the original website we designed for them all the way back in 2017. While our client is happy that their initial website investment lasted them almost 10 years, it was in dire need to an update.

In the last ten years there have been significant changes to the way a website is displayed and how it performs on different devices. Screen resolutions have improved, where now it is hard to find a laptop or phone that isn't displaying in 4K. If you've ever noticed a website appearance looking a bit blurry on your UHD display then this is most likely because the website was designed initially before 4K displays were mainstream or the designer is still using old templates that figure the ultimate image size is 1920 pixels width.

While Allcorp website designs are all custom-coded, they are custom coded for what is the standard at the time. When technology moves away from what the website design was intended for, it is necessary to upgrade the entire website.

For the last 7 years we've been designing our custom coded website projects around a minimum of 3840 pixel widths for all larger visual assets used in the design. This ensures that images, especially full screen images, display perfectly on 4K devices, but they also can scale down to look great on lower resolution displays. Images can reduce in size and maintain clarity, but push them to go the other way and they lose sharpness.

Screen resolutions changes aside, there are many other factors that have changed the rules on how a website displays and operates int he last 10 years. Fortunately, we keep up with all of them as the driving force behind website design and development in the entire North Queensland region.

One other important factor to this website redesign was the SEO work that had to be transferred to the new website project. We originally did our advanced SEO package as part of the original 2017 website design project and as a result, the client has enjoyed many years of completely free organic traffic from high ranking targeted keywords. This was something we needed to treat carefully so as to maintain and potentially improve the client organic ranking in Google Search.

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