At the Global Innovation in Business Magazine Developer Awards, Allcorp were nominated and awarded as the Queensland Web Development Agency of the Year, 2024.

While we've been busy handing out awards to other businesses with our HIA sponsorship in both Cairns & Townsville, it's great to get one ourselves.

The Innovation in Business Magazine Developer Awards are a global initiative based in London that showcase businesses and individuals improving web development from every angle.

Utilising Custom Coding Techniques (PHP, JavaScript, Node.js, MySQL), Artificial Intelligence (AI), Progressive Web Applications (PWAs) and Voice User Interfaces (VUIs), and so much more. (Funnily enough, they don't have an award category for someone that moves boxes around in a WordPress template!)

Allcorp were recognised through our App and Website Development services and while we knew we were up against some strong competition from other Queensland providers in the South East Corner, we were able to impress upon the judges and bring this award to North Queensland where it belongs.

While we have no competitors in this space locally in North Queensland, we are proud that we were able to stand up to the bigger Brisbane website and app developers to take home the award.

With our continued commitment to advancing technology in the digital marketing space, our clients can rest assured that they are working with the leading provider in Queensland, locally here in Cairns & Townsville.

Read the official press release at https://www.innovationinbusiness.com/innovation-in-business-magazine-announces-the-winners-of-the-developer-awards-2024/

Just because you’re good at what you do, doesn’t mean an amazing project will just fall at your feet.

Allcorp attended the Cairns HIA Awards last month. As a long term gold sponsor of this and the Townsville HIA Awards, we get the privilege to announce and deliver a variety of award categories. What has been exceptional to see over the last 5 years with our involvement with the HIA, is that many Allcorp clients receive prestigious HIA Awards.

For any business to be on the receiving end of a project award, whether in the building industry or not, first they need to find an award winning project to work on. And this is where the importance of marketing comes in.

Many businesses in our regions don’t place a lot of emphasis on their online presence. It’s easy for us to see this when their website consists of a populated WordPress template slapped together by a tourist or amateur. These websites don’t stand out from the crowd, they have no impact or design quality. It’s a website for the sake of having a website.

Of course, budget does play a part in this decision making and many of these WordPress template websites do come at a very cheap cost. Afterall, for someone to bang together a WordPress templated website would take an experienced operator about 1 hour. But this initial saving will inevitably turn into a loss when your website fails to convert its audience into paying customers.

We know we’re likely the most expensive digital marketing agency in the region, but this is because we custom code and develop every website project we do. This obviously takes more time than moving boxes around a WordPress template, but the end result has that extra oomph and design quality that is uniquely customised to the business. This makes the website design stand apart from the crowd of WordPress templates and elevates a brand to be more memorable and convert more leads into enquiries.

If you want to elevate your business and attract an award winning calibre of client and audience talk to our digital marketing experts today. Can you afford not to?

We're off to the Townsville & North Queensland HIA Awards next week to hand out some more prestigious building awards and we look forward to seeing many of our clients there.

Having a scroll through the 10 digital marketing projects we produced last month sees a number of clients who had us do multiple staged works. For example, with the below work completed for McLeod’s Painting, we delivered 3 website design projects and then setup their Google Ads marketing.

Similarly, with Cairns Sportfishing, we guided the client through the whole process of branding, logo design, signage and boat wrapping, website design, booking engine and finally search engine marketing with Google Ads.

As Allcorp adapt and take on more professional services, the scope of our usual projects has changed. While we formerly only did websites with a budget of $5k, we’re now seeing more and more clients wanting to package their website with our other professional services.

Whether it’s logo design and branding packages, videography, photography, social media marketing and management, Google and YouTube ads, search engine optimisation, website development or copywriting, we certainly provide all the services a business needs for their marketing.

Doing $20k + digital marketing packages with multiple services ultimately means that there needs to be an efficient project management structure in place and that’s where our team really shine. They use our internal procedures honed over the last 24 years and their expert project management skillset to efficiently break projects down into sections and manage the process to completion.

Our project managers get jobs moving by organising video and photoshoots at numerous locations, preparing copy, interviewing client team members, writing storyboards, preparing website development structures, liaising with clients, developers, designers and production crew and much more.

Our project management expertise is one of the reasons why we are able to get projects completed so efficiently and is one of the main reasons why we have grown our business into the largest amongst our peers. Our clients and production team are grateful for the hard work our project managers do and their dedication to our cause.

If you’re feeling like your current marketing agency is dragging the chain and not getting things done promptly, give us a call and experience the difference of working with the leading digital marketing agency in the region.

At Allcorp we work closely with our clients and ensure we are keeping them up to date with the latest marketing trends.

This month we had the privilege of working with some new clients and we also were able to assist some of our existing clients upgrade their marketing in tune with the latest industry trends. When we complete a project for a client our account managers keep in close contact to ensure we have an open communication dialogue. Whether this is to just have a regular catch-up, training session or within the production of a new project or upgrade.

Because we stay so close and develop relationships with our clients, we always have an opportunity to let them know about how the industry is changing and where improvements can be made in the client marketing repertoire to meet these changes.

As the local leaders in the digital marketing world here in Cairns and Townsville, having been in business for almost 25 years, we have seen the digital marketing landscape change quite a lot. The difference is we let our clients know about these changes to ensure they know what’s new and have the opportunity to embrace the changes.

In the year 2000, when we first started our family business, mobile phones didn’t display websites, YouTube didn’t exist and Google were celebrating their 4th birthday and they had only just started their AdWords program. There were also these phone books in which businesses would pay thousands and thousands of dollars a year to be entered. News came from the newspaper, which was still in the same format as it basically was when it was first invented in Venice, 1566.

We’ve steered our clients through all the changes in digital marketing and even made suggestions as to what they should retain and what they shouldn’t. Getting our clients to drop the phone book spend was a great campaign, and while we accept that the people who previously worked for the phone directories probably dislike us from advising their clients to stop spending in phone book advertising, it was the right thing to do.

Mobile website design became a must have thing and back in the day before responsive website design (yes, we’ve been doing this for a long time) we used to setup second mobile friendly websites on the .mobi domain extension.

Google announced the need for every website to be secure with the installation of SSL certificate encryption and the rollout of the .au domain extensions happened in 2022 (for which we now have over 1,000 registered!)

In the last few years we’ve been advising clients a lot about getting involved with YouTube Ads and we’ve had a huge success with many campaigns running and more coming each month. And we also expanded our own services range to provide the videography services needed to produce such video assets to market clients on YouTube.

We’ve also seen many agencies and competitors come and go, it isn’t an easy industry to be starting out in when there are such huge and established competitors.

The digital marketing industry is always going to evolve and change and by aligning your business with ours, as so many thousands of businesses already have, ensures that you will always be kept up to date and on the right track with your advertising so YOU can focus on running your business.

A technology talent lacking agency is not providing your business with all the modern marketing opportunities.

Having real programmers and coders working alongside our creative team is a convenience for us and a bonus for our clients.

Allcorp are the only local advertising agency to provide the full stack of services that are required to propel the industry forward. While other agencies rely on a sales only model with actual production of work being outsourced, Allcorp are unique in our commitment to producing all of our work in-house.

We foster relationships with experts in the commercial advertising and marketing industry, and some of our experts represent the most experienced in their field. We go even further than the traditional advertising agency model by having a team who are fluent in the coding and programming languages that make up many of our products.

While other agencies rely on pre-made templates for their website designs, we actually design them ourselves and create the code that forms their backbone. This opens the door to having the ability to meet client expectations with no boundaries as we code and develop to meet a project scope.

Our developers also allow us to take on more programming-centric projects with custom developed content management systems (CMS) being our specialty. These projects allow our development team to work alongside our creative team to custom build a website that has client manageable assets.

For example, we might have a client who owns a building company and wants to be able to showcase all of their house and land packages on their website. While we could have a browse through the latest WordPress templates and find an off the shelf product that nearly meets the client’s wishes, we actually make the program that exactly meets the client’s expectations and wishes.

Our coding team are also at the forefront of our newly developed app design and development services meaning Allcorp are really the only local agency in Cairns & Townsville who have the team with the credentials to handle these projects.

Moving into a new financial year that is set to place even more demand on a business’s website presence and functionality, and with our coding and development services encompassing more products such as app development, website content management systems and even internal intranet HR management programs, Allcorp are leading the way.

By working with our digital marketing company you get more than just a WordPress editor, you get the full stack of creatives and developers who work in synergy to deliver custom made products, whether this be with our core website design and development services or with coding and engineering services beyond. Allcorp is your partner in technology based advertising.

Allcorp are the preferred choice for many new local businesses who are starting up in 2024. (A great year to start a business if you wanted to challenge yourself, for sure.) We have been approached by numerous prospective business owners with their ideas of how their business will work.

Where Allcorp have proven instrumental in all of this is in our niche services that are all managed in-house by our creative team. For example, when a completely new business appears on the scene it literally has nothing but an idea.

We start our process by having our graphic designers work on a branding and style guide. This starts with the corporate logo design, but also involves the choice of colours and fonts that will be consistent with the overall business image.

Once we have the design assets as to how the business will physically look, we can then assist with carrying the branding over to the design of signage, stationery, car wrapping and even the interior design of the office if needed.

From here we need to establish content about the business. This content is the complete story of the business, where it started and where it’s going. Our copywriter also incorporates selling and marketing messages within the content to give it the best chance of converting readers into customers.

Our SEO specialists also get involved at the copywriting stage to make sure there are the correct keywords and key phrases in accordance with best SEO practice.

After we have the content and branding sorted, we move onto collecting visual assets including photography and videography, for preparation, once again, all handled in-house by our local team.

Once we have these ingredients assembled, we can commence on the design and development of the website. Being the most important part of any business marketing plan, the website is where all our marketing will be directing people, so it is crucial; we just can’t design the website until the we have a set brand and comprehensive content prepared.

After the completion of the website, we commence on our digital marketing services. Whether this be by our class leading SEO services, our YouTube and Google Ads marketing or social media management, we cover all bases of advertising and can recommend the best option to take based on our insights into the advertising industry for over 24 years.

At Allcorp, you can get everything you need to setup a brand-new business all under the one roof. With a local team made up of highly experienced creative advertising professionals, it also offers convenience that one company can do it all. This saves clients the time and effort of having to organise various different agencies to handle each facet of the process.

Thinking of starting a new business? Reach out to us and work with the one advertising agency who can do it all and more!

Allcorp are fortunate enough to operate in a business-to-business capacity. We don’t deal with the public sector, we only work with businesses. Hence, because we’ve been in business for almost 25 years, we’ve built up a great client base made up of thousands of businesses.

This gives us an insight into how well various industries are performing and which are struggling. Based on what we can see from 2024, times are certainly tougher to what we’re all accustomed. Throw in the dreaded short weeks with the public-holiday-greedy country in which we live and it looks like a complete mess.

While there are still spending consumers out there, there are less than before and in order to attract their attention the marketing train needs to keep chugging along, or even speed up. It’s a simple supply and demand issue as there are less customers that everyone is fighting over.

While we understand that some businesses may be in a situation where they don’t have the budget to keep marketing, there are other ways successful marketing can be achieved on a limited spend. Now is the time for every business to evaluate their advertising expenses; where they are spending money and where things can be improved in order to keep getting the word out.

For example, we’ve seen some businesses are spending thousands of dollars each month on social media marketing. That’s way too expensive for such a simple form of marketing as Allcorp clients are enjoying non-contractual social media management on their Instagram and Facebook pages for as little as $110 per month.

Google Ads is very effective, as many of our clients who utilise our expertise to manage this on their behalf will attest, but the cost per click rates for some industries is getting very expensive. However there’s a new Google product leading the charge and that’s YouTube advertising. YouTube campaigns run by Allcorp attract views on targeted demographics for as low as 1 cent.

Rather than stopping or reducing your advertising and marketing in a slowing economy, speed it up with a smarter method. If you want to talk about how you can effectively market your business and attract the thinning customers and clients that are out there, talk to Tiffany or Peter at Allcorp today. There is no team more experienced to look after this crucial area of your business and we’ve steered our growing client base through tough times in the past 24 years with success.

Welcome to our April Newsletter, it’s a bit early, but we’ll get to the reason why soon. Firstly, what an amazing first quarter of 2024 we had. With 28 projects completed, it has kept our production studio team very busy, and we’ve been able to launch some impressive website designs, videography and photography projects and some great marketing services through social media channels, Google Ads and YouTube Ads.

When it comes to digital marketing services, no other local agency completes such a volume of projects and we’re honoured that the business owners of Cairns, Townsville & Hervey Bay, and increasingly more and more, Australia-wide, are choosing to have their websites and all associated digital marketing products designed and managed by us.

We’ve definitely developed quite the reputation as being leaders in our field and when we hear the successes our clients have had as a direct result of the efforts we’ve put into preparing their digital marketing, it certainly brings us joy.

The results we bring are why so many clients have been using our services for so many years, with some being with us since the very beginning back in the year 2000, 24 years ago.

Our production team have performed so well this year (and every year!) that they’ve earned a well deserved break to go and recharge, unwind and refresh the creative talent for which they are so renowned. So, they’re off to Japan for a few weeks and will be back at their production desks on April 10th.

We’ve left one production assistant behind to look after client needs during this time, but new production will stop now until the whole team is back, all under one roof. The sales and administration team are still on deck to look after any inquiries.

Until then, thank you to all the business owners who have supported us through 2024 and we’re looking forward to many more class leading digital marketing projects to come from the Allcorp studio throughout April.

Anzen'na ryokō

Allcorp introduced our client base and the region to YouTube ads last year and in that time we’ve been running over 50 client YouTube Ads campaigns. These campaigns all vary in their budget and reach, but the big common theme across all of these professionally run marketing campaigns is that we’re getting views at an average between 1 and 3 cents.

The way YouTube Ads work is we run what’s called skippable in-stream ads. These are usually a 30 second video advertisement which will play when triggered by a user. The user then has to watch the first 5 seconds of the advertisement before they can skip it.

With skippable in-stream ads we can also target the geographic regions we want the ads to appear, for example, we can run ads only to YouTube users in Cairns, or North Queensland, or anywhere else. We can also assign what gender we want to see the ads, what age group, whether they are parents or not and even what income demographic they are in.

With this style of YouTube advertising we really need to ensure the first 5 seconds of our video products capture enough attention to either be memorable or intriguing enough to make people want to watch the entire video. Of course, most people skip the ads as soon as they are able to, but with the value of the cost per view, we can run ads repetitively so we get a lot more saturation than we would with Google Ads.

Many of our clients run both Google Ads and YouTube Ads with us because they are 2 very different forms of marketing. With Google Ads, we’re trying to attract people who have already made a decision to buy or engage services. These people are looking for something specific and we make our clients’ ads in Google Search appear to these people. This also is a much more qualified customer as they are actively looking for our clients’ services or products.

With YouTube Ads, think of it as the new way of advertising on television. This is getting your brand and message out to as many people as possible, and at 1 cent a view we can reach thousands. Think of YouTube as a more brand awareness marketing campaign.

With our reporting over the last year we’ve also seen a significant increase in the amount of users who are viewing the advertisements on their televisions. With Google Ads we get a breakdown about what device people viewed ads on, but with YouTube we get the same desktop, tablet and mobile statistics with a new television column added. It’s great to see that people are absorbing a lot of YouTube content on their televisions in their living rooms with the ratio being a 80% share of all activity.

If you want to talk about how we can market your business on the YouTube network give us a call today. As the most experienced Google Partner in the entire North Queensland region there is no one more qualified to launch your business with a YouTube marketing campaign.

It's hard to believe we're in February already, but such is the curse of being busy, time tends to fly by. We were able to put the finishing touches on 9 digital marketing products in January. Mostly website design projects, naturally, but also some other areas of our expertise such as YouTube marketing and videography.

We love what we do and this is the main reason why we’ve been doing it for 24 years, which is much longer than most agencies Australia wide and two years after the inception of Google. As we complete so many projects each year, we’re also continuing to learn more about our medium and ensuring our clients remain well informed about new digital marketing products and exceed expectations.

We also want to be as transparent as possible with what we are doing for our clients and how we're doing it. Certainly we don't bore our clients with jargon or talk in code to them, but we do use broad strokes to explain how things work and the processes we use.

Based on our knowledge and experience of our industry we also give clients a lot of advice. This advice isn't just made up to suit our agenda, it's advice that is based on a foundation of merit. Clients can choose to listen to our advice or not, some even question it, but fundamentally we're trying to achieve their goals to the best of our abilities.

We also back up the advice we give by showing examples of the projects we work on with case studies that explain what we've done and how it was achieved. This means that our projects can also be peer scrutinised at any time which only gives more credibility to our advice given.

Regardless, listen to what we say or not. Just be wise and weigh up any conflicting advice by checking the credibility of the source and how much they actually achieve in the industry on which they are advising.

We'd like to wish everyone a happy new year and say welcome back to those of our clients who have enjoyed a little break over the holiday season. We hope you all got to spend some quality time with your family and friends.

2024 is set to be an exciting year for Allcorp as all of our new products that we launched last year, such as our expanded graphic design team and our new videography and YouTube marketing services, have really been accepted well.

Now, more than ever before, advertising is moving into a digital environment more and more and these new marketing landscapes provide exciting new ways to, ultimately, send a person to your website. The website really is the most important step in any marketing campaign as everything directs people to the website. If the website is a poorly designed and slow to load template website, the conversion rate will be very low.

Your website needs to be memorable, custom designed and have the right content to both hold the attention of Google and your target audience if it is to succeed. Fortunately, now in our 24th year in business and 100% owned and operated in Cairns & Townsville, businesses in North Queensland have the opportunity to work with one of the most experienced website design agencies in Australia without having to reach out to providers in the metropolitan areas. In fact, we are more experienced than even many of the bigger ad agencies operating in Sydney and Melbourne.

While we will continue to add more valuable marketing services to our repertoire as they become available, we will continue to focus on where it all begins: the website.

We all hope that we can continue to develop relationships with our existing client base along with working on new and exciting projects with clients from all over the world.

Thanks for your support and here's to a prosperous 2024!

Bril, Peter, Sherene, Tiffany, Steve, Dave and Lisa.