
New website design, June
- Hutchy's Refrigeration & Electrical, Cairns
www.hutchys.com.au
This is a brand new Allcorp client who came to us for some local assistance to free them from the insane digital marketing contract they had in place by the LocalSearch phone book company on the Gold Coast. It's astonishing that this company is still producing Cairns website design products. The LocalSearch company use basic template products that would usually cost less than $1,000 with a local template agency, but for some reason, they were charging our client $3,300 per month!
For around $40,000 per year, our client had a basic templated website, which they will never own, they also were told they had some SEO and Google Ads included. Their previous website ranked very poorly in Google Search and their Google Ads campaign delivered about 20 clicks per month. We couldn't find any SEO components in their LocalSearch website design and would have expected to see evidence of SEO in areas such as alt image tags, meta head tags, keyword heavy content pages or page indexing and canonical page tags. None of these vital SEO areas of the LocalSearch website design were present, which makes us question the capabilities of the LocalSearch SEO services. Certainly, for such a huge budget allocation, more work should have been done and the client should have received a better service.
Regardless of this, the client is now free from the overpriced and basic services offered by LocalSearch on the Gold Coast and now has this brand new, custom-coded Cairns website design. Our team provided the content and photographic assets that were utilised in the new website project and our website coder also added in the missing SEO components into the website code structure. While we didn't provide our full SEO package, we added the basics that were not there before and advised the client to get the new website version live and wait a few weeks to see where it lands.
Being a custom-coded Cairns website design, this website product already has a much better chance of gaining favour with Google crawlers over the basic template product they had before and, rather than sell our client a product that they don't need, we offer expert advice as to how they can achieve results efficiently.
We will also be taking over this businesses Google Ads, albeit at a much lesser budget than the $40,000 per year that LocalSearch on the Gold Coast were charging. We believe this client can get more clicks than 20 per month with a Google Ads campaign that has been expertly prepared by our experienced team. After all, we've been managing Google Ads as an official Google Partner for much longer than the phone book guys and have a better understanding of the local region than their South East Queensland based team.


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